Things to consider when evaluating a domain (with examples)
On this page, we are going to run through some factors your should consider when acquiring a new domain name.
Processing Fluency and Cognitive Bias
Short and easy-to-remember domain names are more likely to be processed quickly by our brains, which in turn makes them more memorable. This phenomenon is known as processing fluency. Domain names that are easy to say, type, and think about have a higher chance of being remembered and shared, which can lead to increased traffic and brand awareness.
Abbreviations and Phonetic Spellings
Abbreviations and phonetic spellings in domain names can be beneficial for various reasons, such as creating shorter and more concise domain names that are easier to remember and visually appealing. They can help avoid confusion and mispronunciation, target specific audiences or niches, and effectively represent the original word or phrase.
Very Short Domains
Short domain names are easier to read and understand, so domains that have under 4 letters are some of the easiest to remember, the best example of this is American Airlines domain: aa.com. This name is so easy to remember and easy to type and in this case, even reflects the name of the company, These domains sell for 100s of thousands and are very hard to acquire, unless you're fine with non English characters...
Future-Prospect Investment
Another good identifier for a domain names value is its future usability, if you can predict a future industry, product or service then you can acquire domains that you believe will become valuable when these entities arise, there has been a sudden surge of domains registered that are affixed with GPT at the end following the popularity of ChatGPT by OpenAI
fyrah.com
5 letters
Trusted Worldwide
Easy to remember
Easy to type
Easy to brand
Trusted TLD
electricgrinders.co.uk
Keyword 1
Keyword 2
16 letters
TLD for business' in the UK
Contains 2 Keywords
Easy to remember
Describes nature of business
Trusted Country Level Domain
sunnyszn.com
Brandable and Trustworthy
A short and relevant domain name can help establish your brand and build trust with your audience. A domain name that clearly explains what your business does and aligns with your brand identity can help create a strong online presence and generate organic backlinks. This can lead to better branding and increased trustworthiness among users.
Keyword 1
Keyword 2
(Abrv.)
Trusted Worldwide
8 letters
Contains 1 Keyword and 1 Abbreviated Keyword
Easy to brand
Easy to remember
Trusted TLD
áx.com
Only 2 letters
Trusted Worldwide
Contains 2 letters (1 non English)
Easy to remember
Pronounceable
Trusted TLD
prompt.work
Trending keyword that is likely to become future occupation.
(Prompt Engineer)
TLD suitable for employment sites
6 letters
Keyword Domain
Easy to remember
Describes nature of business
Suitable TLD (for intended use)